In 2026, ask the price of a showcase site without specifying the scope is like asking the cost of a car without saying whether you are going on a weekend or a tour of Europe. For a craft business near the Alpilles, a practice in Salon-de-Provence or a tourist structure between Avignon and Arles, the range depends above all on the depth of the project : number of unique pages, SEO writing level, integrations (forms, appointment scheduling, multilingual) and performance requirements.

Three-digit "all-inclusive" quotes still exist, but they often hide limited custom models, duplicate content or no maintenance. Conversely, serious agency support in PACA generally includes information architecture, responsive design, Core Web Vitals optimization and an acceptance phase — so many professional hours that secure your image and your SEO.

A profitable showcase site is not the cheapest: it is one whose total cost of ownership remains under control over 24 to 36 months, maintenance included.

What makes the budget vary: beyond the number of pages

The number of pages counts, but less than the editorial quality and keyword strategy. Six pages written to convert and capture the local long tail ("artisan carpenter near Saint-Rémy", "Alpilles web agency") require more work than a dozen empty templates. Likewise, integrating an existing graphic charter speeds up the project, while an identity to create or specific photo shoots add man-days.

Checklist for Comparing Quotes Fairly

  • CMS and data ownership : admin access, backups, hosting (GDPR localization).
  • Technical SEO : tagging, sitemap, redirects, measured mobile speed.
  • Accessibility and compliance : legal notices, cookies, secure forms.
  • Post-launch : training, hotline, maintenance contract or security updates.

Indicative ranges and hidden costs

Without commitment, we often observe three levels: a showcase site structurant for VSE (standard scope, content provided by the customer), a project premium with assisted writing and tailor-made models, then hybrid needs (showcase + catalog, light reservation). Hidden costs to anticipate: domain name renewal, SSL certificate, plugin licenses, translations and redesigns if the technical base is shaky from the start.

For local businesses Alpilles–PACA, the interest of a local agency is also the understanding of uses (tourist seasonality, B2B trips to Marseille or Aix-en-Provence) and responsiveness in the event of an incident. A detailed quote, line by line, with milestones and deliverables, remains the best safeguard before signing.