A site already online often accumulates technical debt, obsolete content and mesh inconsistencies. Before investing massively in writing or links, a SEO audit structured allows you to prioritize high-impact actions. Here are twelve checks that we recommend to companies in PACA and the Alpilles to get things back on track quickly.

Start with theindexation : Search Console, coverage, XML sitemap, unintentional noindex and incorrect canonical tags can prevent Google from displaying your strategic pages. Then go to the vitesse (Core Web Vitals), overly heavy images, third-party scripts and undersized hosting being the frequent culprits on WordPress or custom storefronts.

A useful audit ranks issues by severity and effort: first fix what's blocking indexing or killing mobile conversion.

Checklist of 12 critical points

  • Crawl & index : robots.txt, directives, HTTP/HTTPS and www/non-www duplication.
  • Title tags : Unique H1, H2-H3 hierarchy, unique title and meta description per URL.
  • Internal network : orphan pages, descriptive anchors, click depth.
  • Contenu : cannibalization, thin pages, poorly covered search intentions.
  • Structured data : errors in Rich Results Test, product/article/local tagging.
  • Broken links : 404 internal and external, chain redirects.
  • Multilingual / regional : hreflang if applicable, geo consistency for the local.
  • Images : modern formats (WebP/AVIF), dimensions, alternative texts.
  • HTTPS & security : certificates, mixed content.
  • Mobile : viewport, clickable areas, intrusive interstitials.
  • Server performance : TTFB, cache, CDN if relevant.
  • Changelog : traceability after redesign to avoid regressions.

Content gaps and strategic networking

Identify the thematic gaps against competitors who rank on your priority keywords. A "query → target URL → status" grid clarifies where to merge, enrich or create. Strengthen the link from high-performance content to money pages without over-optimizing the exact anchors.

Speed ​​optimization and action plan

La compression, intelligent lazy loading, font limiting and delayed unloading of social widgets often improve the LCP without a complete overhaul. Measure before/after on 4G mobile to validate real user gain.

Close the audit with a roadmap: quick wins within two weeks, structuring projects (template overhaul, migration) and monitoring of positions and organic traffic. For an existing site in Provence, a local vision of the SERPs and regional competitors usefully complements the purely technical analysis.